internet marketing tips Question And Answer
Tips on selling a horse?
My horse has been up for sale for about 4/5 months and I have ad many emails about him but only one person has come to look at him, but it didn't work out. I have adds on the internet and at local tack stores and well as talking to the local trainers. I know the market is down but I needed my horse gone like yesterday. Anyway have any other ideas on what to do.
Answers
The glue factory?
Put a big "For Sale" sign on it
Perhaps the price.
a good price
Horse selling is down right now. I have had 1 for sale for about 2 months and so has my friend. Hopefully it will come back up in the spring.
If you've already got ads with a good description of your horse's training & temperment and a couple of good pictures of him, maybe you just need to punch it up with some better copy. Think about what would make you buy him and try to describe him better. Maybe trying ads on some additional different websites will attract some new interest. If you still have the emails, try contacting those individuals who were interested and ask why they didn't come see him and perhaps it's something you can work on. Itt's hard to be patient when you want to sell him but you do also want him to find a good new home. Good luck.
Make sure you have photos and/or pedigree chart (if applicable) with your ads. Emphasise the horse's best traits (great first horse, wonderful with kids, 60 days professional training, or whatever applies).
When someone comes out to see the horse, make sure that it looks its best - groomed, shiny coat, trimmed, well conditioned feet, etc. And make sure that if the horse has not been ridden for a while, you ride it or lunge it before a prospective buyer comes to see it - you don't want it acting nutsy.
The most important thing is to make sure it is realistically priced for your market, and for the quality of the horse.
Perhaps, if you are having a hard time finding a buyer, you can offer it for lease, or loan it free to someone who will pay all expenses for the privelege of riding it, until the market picks up again.
Have another experienced horse person take a look at your ad and then have them take a look at your horse. You may be asking too much/little, you may be over/underexaggerating your horses' weak/strong points, etc. It never hurts to have a second (or third or fourth!) pair of eyes!
Also look into boarding (advertising, really!) the horse at a barn that gets a lot of traffic (lesson riders.) I bought my first horse from people that boarded her at my lesson barn (the lesson barn, of course, let it be known to all that the horse was for sale.)
Take out ads in your local paper(s), too. Online ads are good but I have experienced way too may 14 year olds that sounded like they were serious adults until it came time to set up a viewing time ("My mom won't let me but she says maybe I can when I'm 16"! )
Good luck!
First, you should be out riding the horse. Many horses get sold when they're active and people can see them. Also, talk, talk, talk. I've sold both of my horses through networking and the internet ads did not work! Talk to everyone you know, not just trainers, farriers, feed suppliers, friends, relatives, everyone. Also, if your criteria is just a good home, drop the price! If the horse has some vices and you can afford it, send it to a professional. It's a good selling point to know that the horse has had professional training lately (if there's an issue that might stop potential purchasers otherwise).
It's a bad time to be selling so I wouldn't get my hopes up till spring but be getting the word out now so that you'll be primed to get the interested buyers when they start looking for new horses.


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