Are you serious? Why would anyone share it here? I know a few. But I would NEVER tell you.

A diversified one. Too many people put all their eggs in one basket, especially when it comes to online marketing. SEO for an example - everyone relates good SEO to ranking well in Google. Trust me there is a whole lot more to it. If you're hoping someone will lay out their marketing plan for you, I wish you luck with that.

I would say a few things are needed 1. SEO Ready website The latest search engine survey conducted by iProspect shows that 60.5% of Internet users identified natural search results as most relevant to their query as compared to the 39.5% who selected paid search advertisements. Across the top four search engines -- Google, Yahoo!, MSN and AOL -- which hold over 90% of the market share, more than 60% of users chose a natural search result over a paid search advertisement as most relevant to a sample query. "This illustrates that even though online marketers focus the majority of their energy and budget on paid search advertising, natural search results are at least equally if not more important to reaching their entire searching audience," said Fredrick Marckini, CEO of iProspect. "Marketers who are not investing in natural search engine optimization and paid inclusion programs such as Yahoo!’s Site Match Xchange program are missing a large percentage of potential traffic. However, the same is true for the reverse; marketers who are only investing in natural optimization and paid inclusion miss nearly 40% of search engine users. The clear finding here is that smart marketers must invest in both," Marckini added. Search engine marketing firms that offer both natural search engine optimization and management of paid search advertising campaigns can ensure their clients' Web pages are consistently found prominently in both types of results in all major search engines, which will lead to the most significant return on investment. During the survey, respondents were first asked if they use one search engine more than any other. Those who answered yes were asked which search engine they use most often. Those answering Google, Yahoo!, MSN or AOL were provided with a sample search result screen from their preferred search engine, displaying the results of a search for "used cars" and were asked to click on the result, on that page, which they found to be most relevant had they been in the market for a used car. According to iProspect Director of Business Analytics, Dr. Naga Krothapalli, "This methodology ensured that these users were allowed to select a search result from the search engine with which they were most familiar. It ensured the greatest degree of accuracy by guaranteeing that a Yahoo! user was not asked to select a search result from AOL search results or a Google user was not asked to select a search result from an MSN search. In theory, each searcher who indicated a ‘preferred’ search engine, would be familiar with the layout of the search results from their engine of choice." 2. Fresh thinking About Your Blog can turn your new ideas into action 3. Social Media Marketing Helps SEO. In addition to being a great standalone marketing strategy, social media marketing is also widely used in concert with search engine optimization. One of the reasons social media marketing has been so widely adopted by those in the SEO industry is because of the dramatic impact that social media has directly on search engine listings.

A marketing strategy also serves as the foundation of a marketing plan. A marketing plan contains a set of specific actions required to successfully implement a marketing strategy. For example: "Use a low cost product to attract consumers. Once our organization, via our low cost product, has established a relationship with consumers, our organization will sell additional, higher-margin products and services that enhance the consumer's interaction with the low-cost product or service." A strategy consist of well thought out series of tactics. While it is possible to write a tactical marketing plan without a sound, well-considered strategy, it is not recommended. Without a sound marketing strategy, a marketing plan has no foundation. Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. It is important that these objectives have measurable results. A good marketing strategy should integrate an organization's marketing goals, policies, and action sequences (tactics) into a cohesive whole. Many companies cascade a strategy throughout an organization, by creating strategy tactics that then become strategy goals for the next level or group. Each group is expected to take that strategy goal and develop a set of tactics to achieve that goal. This is why it is important to make each strategy goal measurable. Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned. See strategy dynamics. [edit] Types of marketing strategies Every marketing strategy is unique, but if we abstract from the individualizing details, each can be reduced into a generic marketing strategy. There are a number of ways of categorizing these generic strategies. A brief description of the most common categorizing schemes is presented below: Strategies based on market dominance - In this scheme, firms are classified based on their market share or dominance of an industry. Typically there are three types of market dominance strategies: Leader Challenger Follower Porter generic strategies - strategy on the dimensions of strategic scope and strategic strength. Strategic scope refers to the market penetration while strategic strength refers to the firm’s sustainable competitive advantage. Cost leadership Product differentiation Market segmentation Innovation strategies - This deals with the firm's rate of the new product development and business model innovation. It asks whether the company is on the cutting edge of technology and business innovation. There are three types: Pioneers Close followers Late followers Growth strategies - In this scheme we ask the question, “How should the firm grow?�. There are a number of different ways of answering that question, but the most common gives four answers: Horizontal integration Vertical integration Diversification Intensification A more detailed schemes uses the categories: Prospector Analyzer Defender Reactor Marketing warfare strategies|Warfare based strategies- This scheme draws parallels between marketing strategies and military strategies. [edit] Strategic Marketing Models Marketing participants often employ strategic models and tools to analyze marketing decisions. When beginning a strategic analysis, the 3C's can be employed to get a broad understanding of the strategic environment. An Ansoff Matrix is also often used to convey an organization's strategic positioning of their marketing mix. The 4P's can then be utilized to form a marketing plan to pursue a defined strategy. [edit] Marketing Practice In practice, as opposed to theory, research has indicated that the outstanding problems facing marketers lie in the use of specific functions. Most senior managements have committed to the philosophy, even though their junior managers may be cynical about the degree of that commitment. Unfortunately, there is little evidence to show that this new-found belief has led to positive action. Indeed, if we look at the marketing activities they do subscribe to, using the 4Ps framework say, there is little evidence that marketing practice (as opposed to the theory) has been widely embraced. In particular, pricing is largely on a cost-plus or competitive basis, promotional budgets are small (and spent more on sales promotion than advertising or PR), 'place' is - in any case - not relevant, and marketing research is almost all second-hand. [edit] Coarse Marketing The marketer, in real life, does not face each decision with a copy of a text-book in his or her hand - ready to work through the various lessons. The marketer starts with a quite specific environment; which will immediately limit the range of factors to be explored to a small subset of the literally hundreds explored in this book. To the perceptive marketer the range of options to be explored will usually be obvious. Beyond this, the position will be further constrained by the resources available to deal with them.For instance, theory always says that the first step is marketing research, but if your competitor has just made a major change in strategy you may have just days to react - where research may take months. Real-life marketing primarily revolves around the application of a great deal of common-sense; dealing with a limited number of factors, in an environment of imperfect information and limited resources complicated by uncertainty and tight timescales. Use of classical marketing techniques, in these circumstances, is inevitably partial and uneven. Thus, for example, new products will emerge from irrational processes and the rational development process may be used (if at all) to screen out the worst non-runners. The design of the advertising, and the packaging, will be the output of the creative minds employed; which management will then screen, often by 'gut-reaction', to ensure that it is reasonable. Indeed, the most successful marketer is often the one who trains his or her 'gut-reaction' to simulate that of the average customer! For most of his or her time the marketing manager is likely to be using his or her considerable intelligence to analyze and handle the complex, and unique, situations being faced; without easy reference to theory. This will often be 'flying by the seat of the pants', or 'gut-reaction'; where the overall strategy, coupled with the knowledge of the customer which has been absorbed almost by a process of osmosis, will determine the quality of the marketing employed! This, almost instinctive management, is what is sometimes called 'coarse marketing'; to distinguish it from the refined, aesthetically pleasing, form favored by the theorists. It is often relatively crude and would, if given in answer to a business school examination, be judged a failure of marketing. On the other hand, it is the real-life world of most marketing!sadsa

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You may take different approaches to effective marketing, but the objective remains clear: to communicate with your prospects and customers. The best marketing strategy is, therefore, to communicate regularly with your prospects and customers. This is the reason why all Internet Marketing professionals provide an Opt-In form, set up Newsletters, Auto Responders etc. to be able to build a rapport and relationship with prospects and customers. It has been proved that * It takes an average of 7 communications with a web site visitor to convert him / her into a buyer. * People who engage in regular communications with their prospects and customers increase their sales multi-fold. * Happy & satisfied customers can become your best customers giving you repeat business time and again. Creating a hunger for the information that you provide can covert to hunger for the product or service that you provide. Good Luck. -- Joseph Ponnou http://www.internetmarketingtoolsntips.com

Targetted Advertising ---- K Praveen Kumar http://www.praveenkodur.com/blog/ RSS: http://www.praveenkodur.com/blog/feed/

Win to Win solution. Make everybody happy and Be honest to the topics. In other word, use a 'BAIT' to catch Fishes