internet marketing strategies Question And Answer
Webmasters! Please, tell me How To Make Money via Blogging, RSS & other types of the modern internet marketing
Hi there,
Being an ambitious entrepreneurial-orientated guy (currently involved in the property business and also with a great passion about fashion and photomodelling), I am now enthusiastically looking to get the most out of blogging, RSS and kindred types of the available modern internet marketing strategies and techniques in order to effectivelly grow and profit from any business I might be involved in or alternatively the one I would like to start.
In advance Many Thanks.
Answers
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Greetings!
I'm not sure if this is what you're looking for, but, it might be useful information.
http://rss.sitesell.com/Robert5.html
Note: They write about having to "get it" as a user before you "get it" as a marketer, among other things....
Best
Robert
Resumecrazy
As you may have heard, blogs are a hot topic these days. A blog (which is short form for Web log) is nothing more than a public journal which is published online and can often represent the personality of the author or the Web site. Why are blogs one of the hottest trends today? They represent such tremendous potential for fresh original content being added to the Web and updated daily to the Web. Search engine spiders absolutely love indexing blogs and many blogs are being read on a daily and sometimes even on an hourly basis by a wide range of readership.
From a technical point of view, search engines love blogs because there are now literally millions of people writing fresh content, at least daily, sometimes several times a day. Millions of people all sharing their "points of view" on a variety of topics including philosophy on life, politics, health, travel, religion, business, entertainment and much more.
Are you considering creating a new Blog because someone told you that you should really have one? But what type of Blog will you create? There are a variety of different styles of blogging software which are free to set up. But I want to talk more about the concept of your Blog topic and what you will create while in mind your natural talents and inclination. Look to and explore those natural thinking styles to create something pleasing for your audience of readers.
Give some thought to considering your own "thinking style" and making the most of it by fashioning your Blog after your natural thinking style. We all have a little different outlook any issue but there may be some things you could offer to your blog readers, that others could not. Remember, blogs often reflect personality.
Thinking Styles - What is your natural thinking style and how might it be a benefit to your readers?
We all think differently as individuals and we each have some specific talents and abilities that we are more inclined towards, some more than others. How you are naturally inclined to think about issues?
We all think. When we think, it establishes a thought. From those thoughts gathered, we form ideas and opinions. As we act on those ideas formed, we are creating actions. However, we tend to have more strengths in one area than another. It's not that one type of thinking is better than another, it's just that each style has advantages and disadvantages. So what type of thinker are you?
Are you the type of thinker who is analytical?
Do you have the ability to analyze things with clear logic?
How might this type of thinking benefit people who are reading your blog?
What type of topics might you consider writing about that would benefit people from an analytical point of view?
Creative people may often be thought of as "dreamers" who are always coming up with tons of new ideas. But then some people don't feel too creative at all. Instead of focusing on the fact that you may not feel like you can come up with new ideas, you certainly will have some natural "thinking style" and strength all of your own. Perhaps you are more analytically minded. Do you like to examine a lot of data or are you fascinated by the accuracy of data?
Maybe you are more logic driven. You like to apply logic to create useful solutions to problems. Are you good with mathematical equations? Are you a problem solver or someone who enjoys a good challenge? Or have you got a flare for artwork. Do you enjoy writing poetry or writing fiction.
Need help to come up with a concept for your new blog?
Start by making a list of your natural talents. What do you feel that you are good at and how might it relate to your Web site? What do other people tell you that you are good at doing?
If you are creative, maybe you could create a blog based on idea generation, helping others come up with new ideas.
If you are analytical, try creating a list of topics that naturally appeal to you. These could range from insights on accounting to your real life experiences in business. Blogs are daily journals so what ever type of concept you come up with, think in terms of something you could write about and enjoy writing about on a daily basis.
Perhaps you have a blend of several thinking styles but you'll often find that one may be more predominant than the rest.
Keep in mind, that because you write in a Blog on a daily routine basis, your blog will often represent and carry across the type of personality you are. Why not focus on topics for your blog, that you yourself love to write about or that you have some natural talent with? Although many don't feel like they are writers, it's amazing what you can create if you focus on topics that you enjoy and are knowledgeable about. Writing in your blog then becomes fun and you can literally offer your readers content that will attract and benefit other like minded readers.
Example One: KEI Observation Deck for free keyword phrase suggestions
One of the things I enjoy doing, is performing behavior research on the Internet. Now this may sound absolutely boring to some people, but I am fascinated with how people search for things on the search engines. It's not about "keyword research" which can tend to be more analytical (which I am not). For me, it's more about behavioral research and discovering other peoples niche interests. I do tend to be creative and come up with lots of ideas, but I'm not great with accounting or have no gift with mathematical equations. So what I chose to create, was a blog that I call the KEI Observation Deck. In this blog, I observe niche "windows of opportunity" based on peoples searches on the major search engines. I enjoy it and I find that other people seem to enjoy it too. Particularly the Internet marketers and SEO professionals who visit our blog looking for niche phrases.
Example Two: http://www.pajamahadin.com/index.php
Here is a high traffic blog created based on the topics of political and cultural events. Learn more about Michael Marshall and his background here. Topics on this blog involve political topics and all sorts of news and you can tell it's a busy blog from it's viewing statistics.
Example Three: Everyone is blogging these days including William Shatner
Okay, his last post, at the point time I visited, appears to be in February, but the point is that even Star Trek actors have their own blogs, here William is writing about his experiences with his newest TV show etc.
A Few other Simple Tips for Blogging: (regardless of your chosen topic)
Use common layman's terms to clearly make your point. Try not to ramble on too long.
Try and stick to one topic per post as opposed to talking about dozens of different focuses.
In a blog, you are writing a journal. In a way, it's like thinking out loud for your readers.
Don't forget to link to a variety of other interesting places (besides your site) while dialoguing with readers.
Don't forget to use your important keywords and remember to stay focused on one topic per post.
Create interesting and original content for your readers
Update your blog frequently.
Outside of the natural benefits of blogging, I encourage you to create something based on your own thinking style. Let your content be your own original talent shining through to deliver some value to your readers. Your blog can be used to educate or just communicate in general. It's totally up to you of course, whatever you decide to write about, but if the topic is something relating to a topic you enjoy, then you won't feel like it's even work to make regular entries and updates, you'll be to busy having fun and enjoying the blogging experience. Start making a list of ideas and do some fresh thinking about what kind of blog you will create for your readers.
Many ways to do it. Some works, some is just scam. There are some links of article and forum for reference from this url. Check it out.
http://www.totoware.com/resources.html
If you are not yet familiar with social media and/or Web 2.0, you can use this article as a primer to get yourself up to speed.
Join the Web 2.0 Revolution! How Your Business Can Benefit from Hands-On Internet
So you’ve heard of Web 2.0, but you’re not sure what it is. Do you need to install it? Nope. Web 2.0 is what you’re using right now to read this blog. It’s the interactive factor of today’s internet. (I say this as if I sound like I know what I’m talking about. I’m actually still learning!).
Remember when the internet was a place you sent the occasional email or tried to look up information (only to be disappointed with the results)? It’s hard to remember those times, but the ability to find virtually anything we need online is only a recent phenomenon. I know that even just three years ago, I probably could not have run an internet-based company! People would have thought I was crazy to market to people across the country!
Today, the internet is completely interactive. You participate in chats and forums, you blog, and you get to decide what news stories are important to readers. It’s been called the “democratization of media.” It’s an exciting time! And what better time to implement these interactive tools to promote your small business?
Where in the past, your marketing efforts might have consisted of a television commercial, radio spot, or billboard, today’s technology lovers and entrepreneurs are putting stock in online advertising, which is more affordable and more effective.
Enough said. You’re sold. But what can you do right now to join the Web 2.0 revolution and market your company online?
Blogging
1. Start a blog. I’m not just saying this because I have a blog. Well, actually, I am. I wasn’t sold on blogging until my husband started this blog and I saw that people were actually reading it! I realized that today’s media offers something for everything, and ever piece of content has an audience. With an unlimited potential of readers, why wouldn’t you start a blog for your company?
The blog should relate to your business. I have a marketing company, Egg Marketing & Public Relations, so my blog relates to marketing. Make it enough to entice the reader to learn more about your company (you’re enticed right now, right??) and to build trust in your skills. It’s about building relationships. The next time a reader needs the product or service you provide, you can bet they’ll think of you first. If you want more information about the act of writing as a marketing strategy, you can check my previous post.
Press Releases
2. Use press releases effectively. Note that I did not say “blast out press releases helter skelter.” I personally don’t believe in throwing out press releases just to boost your ratings. In fact, you won’t find a press release about Egg anywhere out there. That’s because I haven’t had any newsworthy events I feel should be announced.
When you do have something newsworthy (your grand opening, launch of your website, major client secured), don’t be afraid to toot your own horn. And do it right. There are press release services that send your release to hundreds of websites, both well-known news sites like Yahoo! and Google, and smaller niche websites and publications in your genre.
What this does is not only get you in front of hundreds of pairs of eyes, but also boosts your SEO. Try it for yourself. When you distribute a press release, do a search for your company name on Google. I guarantee you’ll get multiple listings just from all the places that published your press release. The higher you are in your search engine results ranking, the more people will find your website.
Digg Digg Digg
3. Get Dugg. Huh? Digg.com and del.icio.us are just two of the social bookmarking websites available. What they do is allow readers to decide the relevance of articles, news, press releases and blog posts. Say MSNBC.com has the cover story on Saddam Hussein, and waaay, buried in the back is an article on the Postal Service changing their fee structure (see my previous post). Now, I realize that Saddam is front page news, but I think this Postal Service article is a big deal too, especially for marketers.
There is a little icon at the end of the article that says “Digg it” and another that says “del.icio.us.” By clicking on these icons, I have essentially voted for these articles to move up in importance. The more people that click on your press release or blog, the more people see it, and then more people click on it. You get the picture. It helps you gain more viewers who will end up on your website, buying your products or services.
You can even Digg your own articles so that they make it into Digg’s list!
Newsletters
4. E-Newsletter. While your electronic newsletter isn’t exactly online, it’s a great place to give access to all your online components. You have a newsletter, right? You’re sending it out every month to your contacts, right???
In your newsletter, on the sidebars or at the bottom, include links to your website and blog. Give teasers for your most recent entries on your blog: “Giving Away Free Information as a Marketing Strategy. Click here to read this blog entry.” If you have a recent press release, include a link to it. If you have coverage in local media (i.e. news program or radio) include a link to that. Give your newsletter audience every opportunity to connect with you.
Leverage Other People’s Eyeballs
5. Advertise. Guess what? You don’t have to advertise on the big players’ websites. It might not even be effective for you. There is a niche group in every genre you can think of (work at home moms, cat lovers, people who love Barbara Mandrell and toast). Find your target market online and advertise on smaller, more targeted websites. It’s much cheaper, and you’ll find that communities are very supportive of “their own.” So take the time to become part of online communities in your market, and you’ll see a big payoff.
Advertising on these sites can come in the form of banner ads, text ads, or mention of your product in a blog. Get creative and find your own ways to get your product name out there.
As you can see, the sky’s the limit when it comes to marketing your company online. The great thing is there’s usually not a long-term commitment, so you can quickly pull out of any channels that aren’t beneficial for your company!
-Susan
http://www.eggmarketingblog.com
