The question is: Have e-commerce and the internet been over-hyped or are we really faced with changes that are significanly affecting the way we think about both marketing theory and practice?

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Basicly this question wants you to discuss traditional forms of marketing (think about the 4P's and all that crap) including research and discuss them. Then do the same with internet forms of marketing. Look and discuss the changes going on, how they affect businesses (pros and cons sorta thing). Your conclusion should be a decision about how useful the internet has been as a business tool. Ie - do it enable business' to achieve their aims/ objectives. Your essay should contain examples related to your arguements and comments. Sources go to http://www.wikipedia.org as this is a fantastic resource. or your text books and look up all the terms used and decide which definitions you want to use to start with. Any book by Philip Kotler should be handy at this point. Also use the websites of business papers/ journals as they'll have great examples to use. If i can be any more help msg me.