Name: Gender: ‬ Male‬ Female Age:� 25-30� 30-35� 35-40� 40-45� 45-50� 50-55 ‬ 55-60‬ 60+ 1.Do you use ‬ Hair dye‬ Hair colour‬ None ________________ If not Hair Dye, Why?‬ Fewer Colours‬ Fewer Brands ‬ Down Market‬ Others ____________ If Hair Colour Why? Variety Packaging Other 2.Which brand are you currently using? ‬Hair Dye:‬ Godrej‬ Indica‬ Vasmol 33 Kesh Kala ‬ Black Rose  Other __________ Hair Colour: Garnier L’Oreal Revlon Streax  PaletteOther__________ 3.Do you dye your hair at?‬Home ‬Parlour Other_______ 4.Where do you buy a hair dye?Chemist‬Supermarket Malls ‬General Stores Other_______ 6.Do you face any side effects when using a hair dye? ‬Hair fall‬Dandruff‬Split ends‬Frizzy‬Others__________ 7.How much quantity do you buy?‬Sachets______‬Boxes_______ 8.How long does the packet last? Week 2 Weeks 3 Weeks+ 9.How much are you willing to spend on a quality product? 30-50‬50-100100-150 150-200 200+ 10.What do you like about your current brand? 11.What do you dislike about it? 12.Are you willing to switch to a better product that covers greys?  Yes No 13.Which form of media influences you in buying a particular hair dye product? Television‬Newspapers ‬Internet‬Radio‬Hoardings  Other___________ ‬If Yes who? ‬Amitabh BacchanAnupam KherHema Malini DhoniOthers___________‬No 15.Which of the following do you own?  One wheeler Two wheeler Laptop 15.Which newspaper do you read?  Mid-Day Mumbai Mirror DNA Economic Times Hindustan Times Other_____________ 16Which TV channels do you watch?  NDTV  MTV  Star Plus Star World CNBC Regional Other________ 17Which websites do you visit?  Yahoo India FM Rediff Hotmail Other___________ 18Which radio channels do you listen to?  Red FM  Radio One  Radio Mirchi  FM Rainbow Other___________ 19Which magazines do you read?  Mens Health  Vogue  Cosmopolitan  Femina  Saheli  Other______ 20What time do you watch television? _________________

Female 24 Hair Color Revlon At home Drug stores Little bit of frizz the first week after I color One box at a time Lasts about 4 weeks $30-50 Like my current brand because it's inexpensive Dislike the frizz Yes TV None Local Paper other Hotmail/Yahoo other None Evenings between 8 & 10

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